German Propaganda Archive Calvin College


Background: The Nazi Party depended heavily on speakers to get its message across. Those speakers needed to be informed. The following is a translation of instructions to speakers at the beginning of April 1943. I don’t think these guidelines were followed very carefully. Certainly in the rest of Nazi propaganda, attacks on Allied leaders continued.

The source: Redner-Schnellinformation, Lieferung 54, 1 April 1943.

On Referring to Enemy Leaders

Our propaganda must give much more attention to the causes of this war in all areas. The cause of this war is and remains the Jew. The task of our propaganda must be to make clear to the people his fateful effects and the forces that he has put in his service. We must not make the mistake of popularizing statesmen on the other side, since they are only the instruments of Jewry. Constantly mentioning Roosevelt, Churchill, and Stalin — even in contemptuous ways — merely makes these men more familiar to the people. We have a good example that effect during the Kampfzeit. The Jewish press’s eternal yelping and screaming about Dr. Goebbels resulted in his becoming more familiar to every Berliner. If the opposing side back then had not mentioned Dr. Goebbels, but been completely silent, we probably would have had a much harder time conquering the Reich capital so quickly.

One should learn from the enemy’s mistakes and not repeat them. Therefore, German propaganda in the future will only mention the above-named opponents when there is a compelling political need. In our meetings we have to present the anonymous forces of English plutocracy, dollar imperialism, Bolshevism, and Jewry. Persons are not in the foreground, only the facts.

We also have the positive task of bringing the Führer, his work, and his struggle for us all closer to the people.

Speakers are to follow these guidelines strictly.

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