Background: This is the earliest general guide to Nazi propaganda
that I know of. According to an introductory note: “This small brochure
is intended to briefly outline the work of the Propaganda Department,
to explain propaganda, and provide several important guidelines for making
propaganda.” At the time it was produced, Gregor Strasser and Heinrich
Himmler were in charge of party propaganda. The brochure is also interesting
in that it provides a full list of Nazi speakers of the day, though I
have not included that listing. This was published somewhere between late
November 1926 and February 1927. The Nazi propaganda organization developed
rapidly after 1927. See, for example, a more detailed 1930 pamphlet
by G. Stark titled Modern Political Propaganda,which takes
some of its material directly from this brochure.
The source: Propaganda Abteilung, Propaganda (Munich: Reichs-Parteileitung
der N.S.D.A.P., 1927).
- Guidelines for Propaganda
- The Propaganda Committee
- Types of Propaganda
- A. Speeches, Meetings, Discussion Evenings
B. The Press
- I. The Speaker
- 1. The Speaker
- 2. The Speakers of the Movement
- a) Gau Speakers
- b) Speakers for the Entire Reich
- c) Speakers on Particular Issues
- d) Approval of New Speakers
- 3. The Treatment of Speakers
- 4. The Duties of Speakers
- II. The Meeting
- 1. The Public Meeting
- 2. Promoting a Meeting
- a) Posters
- b) Leaflets
- c) Advertisements in Non-Party Newspapers
- d) Advertisements in Our Own Newspapers
- e) Street Propaganda
- 4. The Conduct of Meetings
- 5. Reporting on the Meeting
- III. The Discussion Evening
- 1. The Discussion Evening and Its Goal
- 2. Discussion Topics and Materials
- a) The Movement as a Worldview
- b) The 25 Theses
- c) Foreign Policy
- d) Economic Policy
- e) Cultural Policy
- f) German History
- g) The Racial Question
- h) The Jewish Question
- i) The Battle against High Finance and the Dawes Plan
- k) Marxism
- l) Bolshevism
- m) Freemasonry
- n) Jehovah’s Witnesses
- o) Questions of the day
- IV. Visiting Other Meetings
- 1. Discussion Periods and the Discussion Speaker
- 2. When Does one Participate in a Discussion?
- 3. The Technique of Discussion Speaking
- 4. Discussion Questions
- C. Leaflet Propaganda
- I. The Unity of Leaflet Propaganda
- II. The Leaflet
- 1. The First Leaflet Series
- 2. The Local Leaflet
- 3. Leaflet Distribution
- 4. Other Leaflets
- III. Distributing Leaflets
- 1. The Proper Use of Leaflets
- 2. The Best Ways to Distribute Leaflets
- a) Distribution on the Street
- b) Distribution to Homes
- c) Distribution at Work Places
- d) Leaflet Scattering
- e) Sending Leaflets through the Mail
- f) Leaving Leaflets in Public Places
- g) Stickers
- h) Showcases and Displays
- D. Other Propaganda Methods
- I. Slides and Film
- 1. Speeches by Party Comrade von Müke
- 2. Slide Shows of the S.S.
- 3. Films
- II. The Picture Poster
- III. The Propaganda March
- IV. Holidays
- 1. The Holidays of National Socialism
- 2. The German Evening
- 3. The German Rally and the Party Rally
- 4. Gau Meetings
- E. Paying for Propaganda
- I. Minor Costs
- II. Larger Expenditures
- F. Announcements and Material for Propaganda
- I. One-time Announcements
- 1. Jews
- 2. Freemasons
- 3. Local Opponents
- 4. Foreign Publications
- 5. Attacks
- 6. Court Cases
- II. Regular Reports with Dates
- III. Regular Reports as Needed
- IV. Rights and Duties of the Propaganda Department
- V. Final Remarks
- VI. List of Leaflets, Flyers and Posters Available from the Propaganda
Guidelines for Propaganda
To introduce propaganda, we begin with the most important passages from
our Führer Adolf Hitler’s book Mein Kampf. In Chapter
6 titled “War Propaganda,” he writes:
“Propaganda is a means and must be evaluated as such, from the
standpoint of the goal.”
“It has always to speak only to the masses.”
“The task of propaganda lies not in the scientific training of
the individual, but rather in drawing the attention of the masses to certain
facts, events, necessities, etc....”
“It is wrong to want to give propaganda the multi-sidedness of
“...Effective propaganda must limit its points of a few and these
points must be repeated until even the last member of the audience understands
what is meant by them.”
“It must limit itself to a few themes and repeat them incessantly.”
“Each change must never affect the content of propaganda, but rather
must always draw the same conclusions.”
The Führer wrote these words as a judgment about war propaganda,
and they are even more true today than they were then. The only difference
today for us National Socialists is that we are not propagandizing lies
and untruths as England did during the War, but rather we are preaching freedom
and prosperity, socialism and patriotism to our confused people.
Our struggle and our propaganda have one supreme principle: to take
truth and only truth as the foundation of our propaganda.
The Propaganda Committee
Paragraph 7 of the NSDAP Party Statute states: “To enable the development
of the organization, besides the board elected by the membership meeting,
the following committees with particular tasks are established:
Types of Propaganda
a) The Propaganda Committee, with a chairman and 8 members. Its goal
is to deal with questions relating to propaganda.
The chairman will be appointed by the head of the organization.
The chairman determines the committee’s members in consultation with
the party leadership.
The current members of the committee are:
Chair: Gregor Strasser, Member of the Reichstag, pharmacist, Landshut,
Member and Vice Chairman: Heinrich Himmler, degree in agriculture,
Munich, Glückstr. 19/2 r.
The office of the committee is: NSDAP, Schellingstr. 50, Telephone
29 0 31.
All payments should be directed to the party’s account: NSDAP, Munich,
23 3 19.
Only personal correspondence should be sent to the home addresses of
the chairman and vice chairman. Otherwise, mail should go to the main
A. Speeches, Meetings and Discussion
Our Führer Adolf Hitler wrote in Part I of his book Mein Kampf:
“But the force that set the great historical avalanches of religious
and political change in motion was from the beginning the magic force
of the spoken word alone.”
“The course of a people’s history can be changed only by a storm
of glowing passion, but only he can awaken passion who carries it within
“It alone gives the words to him whom it has chosen, the hammer
blows that open the door to the hearts of a people.”
“Each movement with great goals must anxiously be on guard to
ensure that it does not lose touch with the broad masses of the people.”
These words remind us never to forget that we are a financially weak
party, and the speech for this reason alone is the cheapest and therefore
the best propaganda.
1. The speaker is the public representative of the party and the
proclaimer of a new worldview. He must therefore be knowledgeable and
morally upright, having a good reputation as a soldier and also as a man.
Each Gau leader must therefore know the speakers of his region
and know if the speaker fulfills all the necessary qualifications.
2. According to Directive 5 of the Propaganda Department, the individual
Gaue have reported the following speakers:
[The brochure lists a total of 209 speakers,
divided by Gau, with their occupations and addresses. 59 of them
are authorized to speak anywhere in the country, the rest are limited
to their Gau. The topic specialties of 21 of these speakers are
also given. It lists an additional speaker, a Russian, who is an expert
on Freemasonry and Bolshevism. This list is a valuable guide to early
party leaders, but will not likely interest most readers of this page,
so I won’t include the names.]
d) Approval of New Speakers
The speakers listed above are the official speakers of the party. The
speaker list was compiled on the basis of information supplied by the
From now on, party comrades wishing to be recognized as official speakers
of the party must submit the following papers to their Gau, which
will pass them on to the party headquarters:
Attestation by the Gauleiter of their rhetorical ability
Certificate of good character
A precise biography with as much supporting material as possible
Only upon receipt of these documents, which should be passed on by the
relevant Gau, will the Propaganda Department send written appointment
as an “official speaker.” As of today, this approval can come
from no other party office.
A. I. 3. The speaker is no necessary evil that the local group has to
pay, but rather the propagandist of the idea. He sacrifices his time, strength,
health and material possessions for the party. Therefore, it is absolutely
necessary to provide an honorarium and to cover his expenses. Recognition
of his abilities and demonstrated skill encourages the speaker.
4. On the other hand, it is a matter of honor for the speaker to hold
to his schedule as much as is humanly possible. Meetings are to be conducted
regardless of the attendance. This is a matter of the prestige of the
The speaker should always remember that although speaking at a discussion
evening may seem to bring less prestige, it often is a greater success
for the movement than a public meeting.
A. II. 1. The public political meeting is
the place where an authoritative speaker presents the goals of the movement
and the position of our worldview on domestic and international events
and relates it to the fundamental spiritual thinking of every group of
our people. The public meeting is therefore a matter of the prestige and
growing strength of the movement. The manner of its preparation is the
test of the local group. The proper term for the invitation is: “public
people’s meeting” (öffentliche Volksversammlung). The
term “mass meeting” should be used only when one really expects
a mass turnout.
2. The theme of the public meeting should always be chosen to
draw people to the meeting, particularly the group one is appealing to.
We distinguish between worldview and current events themes. An example
of presenting worldview political themes is the brochure with poster texts
published by Dr. Goebbels, which can be ordered from the business office
of the Nationalsozialistische Briefe, Elberfeld, Oststr. 69.
The other type of meeting theme uses sensational events of the day, Jewish
or Marxist scandals, and foreign events, which can be stated in few words
usually 3 or 4 words in large type. These will arouse the curiosity
of the masses, or their wrath about international events. They will attend
hoping to hear something sensational or to hear something to the advantage
of their group or class.
One may not chose only worldview political themes or current events themes,
else one will lose contact with the masses, or attract only the mere masses,
not valuable fighters. The goal is to have the public eagerly awaiting
each meeting, as was true for a period in Munich during the years 1922-1923.
3. Announcing a Meeting:
a) Use clever, concise, large and striking posters. In most areas
they should regularly use the same colors. In so far as the police allow,
the preferred color is the familiar red of the National Socialist posters
in Munich. Despite the high cost, effective public posters are by the
best and most effective method of announcing a meeting, and therefore
the cheapest as well. For examples of poster texts see the appendix to
Book I of Mein Kampf.
In provinces and areas where posters with large texts are banned, it
will be helpful to secure the picture posters put out by the Propaganda
Department, on which locally relevant texts can be pasted. All posters
should include propaganda for the Völkischer Beobachter [the party daily newspaper] (insofar
as this is allowed by the police).
In smaller areas, posters that can be filled out are available from the
Meeting promotion is assisted by:
b) the leaflet, which announces the meeting and provides short,
vivid and striking text that will attract the desired opponents to the
Such leaflets can also be pasted up around the area. It is also good
to print meeting notices on the backs of official party leaflets (which,
with the exception of Nrs. 2 and 9, always leave room on the back side
for a meeting notice applied with a rubber stamp in red ink).
The Propaganda Department also has illustrated leaflets available with brief
texts and a call to join the party. These can be distributed or pasted
up, but can also be used as an invitation to a meeting, since they have
space on the back to ass the place, time and speaker.
c) Invitations by advertisements in the bourgeois press are usually
very expensive and directly support our opponents. They should only be
used where it is a matter of local custom, the omission of which could
harm the meeting. In that case, a condition must be the inclusion of a
report provided by the local group leadership in the issue containing
d) The announcement of the meeting as is the case with
all other functions of the local group should be carried in the
central organ of the movement, the Völkischer Beobachter as well as in the recognized regional party papers, as this enables a
complete picture of the movement’s work, which is also good for the public.
All such advertisements and announcements should be sent to the Propaganda
Department, not directly to the Völkischer Beobachter.
e) A very effective and cheap form of advertising is to carry posters
through the streets of the city on the day of a meeting. This requires
police approval. The local group leader determines whether this is advisable
under the given conditions. This is influenced by the political stance
of the population and the strength of the opponents, but not by “bourgeois
ideas of beauty.”
f) For financial and propaganda reasons, selling tickets in advance
is strongly recommended. This can be done by individual party members or in several shops, in which case the posters must announce this.
4. The following principles should be followed
when holding meetings.
a) Before the meeting, the speaker should be informed of the local
b) The meeting chair, with a witness, should assume control from the
c) Meeting protection should be assured either by a sufficient number
of local or neighboring S.A. men, or by request to the police. The latter
is particularly important in the case of meetings that may turn violent,
for the riot damage act requires it. The state’s responsibilities begin
only when damages exceed 400 marks.
d) It has proven advantageous in certain meetings and in certain places
to have a part of the S.A. in civilian dress scattered throughout the
room in order to deal with expected troublemakers.
e) The chairman conducts the meeting. His introduction and conclusion
should be at most 3-5 minutes.
f) Attendance by party members is both expected and tactically necessary,
given the opponents. No party member should want to demonstrate, either
by not appearing at all or by being inattentive, that he already knows
everything that the speaker has to say.
g) Only one speaker from each party
is permitted during the discussion period. Announce at the start that a speaker cannot give his speaking
time to someone else. It is better in advance to give a speaker from
another party a longer speaking time, if that is required by the local
h) At the start of each discussion speech at difficult meetings, it
is good to announce the time to the audience to keep the discussion
speaker and his supporters from claiming that he has only spoken for
5 or 10 minutes.
i) Make propaganda during the meeting for the central organ of the
movement, the Völkischer Beobachter, either through
brief words from the chairman or before the meeting and during the breaks
k) Each meeting is to be closed by the chairman with a “Heil”
to National Socialism and our Führer Adolf Hitler.
l) Singing a song at the conclusion of a meeting makes sense only if
this can be done well. The meeting chairman should give directions.
It is to be sung standing up, not by singing one stanza as people are
leaving. Thin and scattered voices by several party members make a bad
impression, particularly when the opponent begins to sing his battle
5. Reports. A report for each meeting and each larger discussion
evening is required. All reports should contain the unvarnished truth,
and should be sent to the Propaganda Department, which will send abbreviated
and corrected copy to the Völkischer Beobachter. A meeting
report should in general include no more than six lines, including the
theme, attendance, speaker, success and impact of the meeting. Only when
the speaker has treated an important theme in a fresh way is it necessary
to summarize briefly his speech.
The Propaganda Department has to have the right to condense reports,
lest the Völkischer Beobachter consist only of meeting
reports that largely say the same thing. On the other hand, the goal of
the meeting report section of the Völkischer Beobachter is to report the work of the movement throughout Germany, as well as the
efforts of the local group and the efforts of the speaker. We suggest
therefore that speakers make a monthly or quarterly report along these
lines: “Party comrade ... spoke in these meetings, which were well,
poorly, etc., attended. The Propaganda Department will include this information
in the Völkischer Beobachter, too, since good work deserves
to be recognized.
A.III.1. In public people’s meeting, the movement
speaks authoritatively to the public. The discussion evening, on
the other hand, serves to deepen the understanding of our idea and educate
party members. It also allows for an exchange of views with racial comrades
who are friendly toward the movement, or at least honestly uncertain.
Through argument and counter-argument, they may be turned into supporters.
Without doubt, the movement has deepened its cohesion through discussion
evenings and won some of its best fighters. One discussion evening should
be held every month. If no public meeting is held in a month, it should
be replaced by a second (or even if possible a third) discussion evening.
A discussion evening is not a membership meeting, open only to a certain
audience, but rather a public gathering to which party members may
bring guests or truth-seeking racial comrades.
Securing a speaker is not as great a problem as in a public people’s
meeting, Party members not rhetorically suited for a larger public meeting
can do very well in a discussion evening as long as they possess a firm
grasp of the aims of the movement.
They will become increasingly better speakers, and the give-and-take
with party members will help them become able to serve as discussion speakers
at the meetings of other parties. Working out plans for discussion evenings
in individual local groups, selecting appropriate and available speakers
and assigning suitable party members with particular themes will always
be one of the most important and fruitful tasks of the Gau leader,
his subordinate, or the district leader.
2. The political, civic, and cultural knowledge, as well as everything
that has to do with the National Socialist worldview, covers an enormous
amount of ground. We list here several resources for discussion evenings
(the items in quotation marks are foundational for the area).
a) The movement as Worldview: Development, Growth, Structure, and Goals:
b) The 25 Theses [the official party platform]
- Adolf Hitler, Mein Kampf, volumes I and II
- “Hitler’s Speeches”
- Alfred Rosenberg, Völkisch Thinking about the State
- Rudolf Jung, National Socialism
- The Hitler Trial
c) Foreign Policy
- Alfred Rosenberg, The Nature, Principles, and Goals of the NSDAP
- Dr. Josef Göbbels, The Little ABC of National Socialism
- The Nazi-Sozi
d) Economic Policy
- Adolf Hitler, The Question of South Tyrolia
- Mein Kampf, volumes I and II
- For teaching, Hans Grimm, People without Space, novel, 2 volumes
e) Cultural Policy
- Financial Policy
- Gottfried Feder, The German State and its National and Social Foundations
- Manifesto on Breaking the Slavery of Interest
- The Construction and Economic Bank
- For teaching
- Henry Ford, My Life and Work
- My Life and Work (popular edition)
- A Great Today, a Greater Tomorrow
- Agricultural Issues
- Dr. Rosikat, The Destruction of Farmers
- World Struggle Nr. 26
f) German History
- Wolf, Applied Cultural History
- Georg Schott, Cultural Tasks of the 20th Century
- Langbehn, Rembrandt as a Teacher
- Adolf Bartels, History of German Literature, 2 volumes
- Jewish Origin and the Study of Literature
- Paul de Lagarde, Writings for the German People, 2 volumes
- Dr. Hans Günter, Knight, Death, and the Devil
- Nüse, German Law
g) The Racial Question
- Walter Classen, The Growth of the German People, 3 volumes
- Einhart, German History
- Dr. Wolf, Applied History
- World History of the Lie
h) The Jewish Question
- Dr. Hans Günther, The Racial Study of the German People
- Racial Portraits
- Brief Racial Study of Europe
- Nordic Thinking among the Germans
- St. Chamberlain, Race and Personality
- Herwig Hartner, Eroticism and Race
- Dr. Clauß, Race and Soul
j) The Struggle against High Finance and the Dawes Plan
- Fritsch, Handbook of the Jewish Question
Warmund, The Law of the Nomads
- The False God
- Alfred Rosenberg, The World Struggle, quarterly
Stauff v. d. March, The Jews in the Judgment of the Ages
- The Protocols of the Elders of Zion and Jewish World Politics
- Immorality in the Talmud
- Zionism as the Enemy of the State
- Dr. Aug. Rohling, The Talmud Jew
- Henry Ford, The International Jew, 2 volumes
- Wilh. Meister, Jewry’s Guilt
- Artur Dinter, Illumination from the Talmud
- Dr. Buchner, World Struggle, Nrs. 33 and 34
- Gregor Strasser, World Struggle Nr. 21
- Wilh. Reinhardt, Expert Testimony
- Dr. Buchner, The Organization of Stock Exchange Pirates (World Struggle Nr. 35)
- Alfred Rosenberg, Stock Exchange and Marxism
- International High Finance as Lord of the Workers’ Movement
- “Stab in the Back Documents”
- Meyer Hermann, The German Person, volume II
- Dietrich Klagges, What is Marx to Us Today?
- Dietrich Eckart, Bolshevism from its Origins to Lenin
- Miloftonsky, The Blood Thirst of Bolshevism
- Alfred Rosenberg, The Plague in Russia
- Dr. Gregor, A Sea of Blood
n) Jehovah’s Witnesses
- Dr. Wichtl, World Freemasonry, World Revolution, World Republic
- Alfred Rosenberg, The Crimes of Freemasonry
- Karl Heise, Freemasonry and World War, World Struggle
Nr. 24, 30, 37
o) Current Events
Fetz, World Annihilation through Jehovah’s Witnesses
p) Weimar Republic, the Treaty of Versailles, and the War Guilt Question
- Alfred Rosenberg, The Center Party and the Bavarian People’s Party
- Dr. Heim and the November Republic
q) League of Nations
- Frenthogh-Loringhoven, The Weimar Constitution
- Verlag Reklam, The Treaty of Versailles (text)
- Wohrhardt, The Real Guilty Parties
- Demartial, Mobilizing the Conscience
Adolf Dresler, The League of Nations and World Finance
- Adolf Dresler, Mussolini and Fascism
- Mannhardt, Fascism
- For education:
- Sarfatti, Mussolini
- Mussolini, Speeches
All books listed here can be purchased from the Franz Eher Book Shop,
Munich, Thierschsstr. 15, Postal Bank Account Munich, 11346,
It is also necessary for each local group leader to collect articles
in our press and keep them in special folders so that he will have reliable,
authoritative material to deal with all questions handled in discussion
evenings and before the public.
We particularly recommend the series announced by Party Comrade Gottfried
Feder in the Völkischer Beobachter, Nr. 266 of 17 November
1926. As they appear, they will fill many gaps that exist today for discussion
And Adolf Hitler’s office recommended the Nationalsozialistische
Briefe of 11 December 1925, which provides current and principial
treatment of issues. It is an important help in political work. It can
be ordered from Elberfeld, Oststraße 69. It costs 1.50 marks quarterly.
Obviously, one should follow Adolf Hitler’s order of 30 July 1926 and
subscribe to the monthly Weltkampf, published by Alfred Rosenberg.
The Weltkampf costs 2.40 marks a quarter and can best be ordered
through the Verlag Franz Eher, Munich.
The Propaganda Department will periodically announce other recommended
publications that can be used for education.
The Propaganda Department is preparing a collection of material for discussions
at the meetings of our opponents. As soon as it is financially feasible,
a periodical will be published to instruct lower level leaders about the
political situation, the activities of our opponents, and other such things.
The educational activity presumes a local group library, the value of
which cannot be stressed too highly. An important condition for the spread
of our worldview to broader circles is the support of party comrades by
purchasing and disseminating our publications.
A. IV. Visiting Other Meetings
The movement’s development always follows this course:
- The enemy ignores the newly founded local group.
- Attempts to mock the local group, which has grown despite attempts
to ignore it.
- Once the local group has become strong, terror is used against it
in meetings and on the street.
- The enemy is afraid of the successful movement and boycotts its meetings.
In the last stage, it becomes necessary for us to attend the opponent’s
meetings and speak during the discussion period. The tactical principle
is: “Never lose touch with the opponent.” Here are some guidelines
- The local group leader decides whether to participate in the discussion
period of an opponent’s meeting and chooses the discussion speaker.
He must be supported by a corresponding number of part comrades. The
arbitrary selection of a well-meaning but unsuited party comrade as
debate speaker is to be avoided under all circumstances. The disgrace
of such a debate speaker will not fall on him, but on the movement.
- It is advisable to talk personally with the opponent’s meeting chairman
in advance to agree on the speaking rime. If that is refused, or if
there is insufficient time, one must consider whether one can and will
participate in the discussion, or whether it is better to leave the
hall, loudly announcing the reason. One should recall that there is
no point to filling the halls of our opponent when there will be no
opportunity for discussion.
- Experience shows that the usually too brief discussion period is used
unfruitfully if it focuses on what the opponent’s speaker said. The
best use of the discussion is usually to make strong attacks against
the speaker’s party and then clearly express our worldview and political
- In the case of very short discussion periods, it is best to ask the
opponent very precise and painful questions, which are best written
out in advance, and demand that the speaker answer them. If the speaker
does not answer these questions, he must be forced to by heckling. This
should be done even at the risk of “serious differences of opinion”
[i.e., physical violence].
- Material for this type of discussion will be given in the Propaganda
Department’s planned brochure “Discussion Material” and the
planned regular updates.
“He who complains about the national alienation of large parts of
our people does not understand the situation as long as he fails to realize
that it is no surprise in a time when the whole information system is
nine-tenths controlled by Jews or their allies. Thousands and thousands
of so-called “German” newspapers consciously and willingly contribute
to the destruction of our national body. Only a few exert weak resistance,
and hardly a one goes over to the attack.
The creation of a National Socialist press is our movement’s most difficult
task. It will determine in the future either our success of the final
collapse of the German nation. Munich, 28 December 1925.”
These words of the Führer show us the decisive significance that
the printed word of the press has today for a political idea and worldview.
Party comrades should always remember that our newspapers get no Jewish
money, no Jewish advertising, and because of the fear and cowardliness
of German businessmen, they also get few German advertisements. We are
able to proclaim the truth only because our newspapers cannot be bought.
But they will only be wasting their time if their work is not sacrificially
supported by the promotional work of party comrades, particularly through
subscriptions. Each major political party has its major newspaper. What
Vorwarts is for the Socialists and Germania is
for the Center Party, the Völkischer Beobachter is for
the NSDAP, and in even greater measure. Its survival and growth is a matter
of the prestige of the party.
The existing weekly newspapers, some of which have a particular theme
and others of which are Gau newspapers, are only supplements to
the leading daily newspaper. They are valuable and necessary for the movement.
We append a list of the official NSDAP press. (The Kurier for Lower Bavaria is not included, since as the result of a change in ownership it is no
longer an official party paper.)
- Völkischer Beobachter, Central Organ, Munich,Thierschstraße
- Illustrierter Beobachter, Munich, Thierschstraße
15 [an illustrated weekly]
- Deutscher Michael, Augsburg
- Die Flamme, Bamberg
- Berliner Arbeiterzeitung
- Der National Sozialist für Norddeutschland
- Der National Sozialist für Westdeutschland
- Der National Sozialist für Mitteldeutschland
- Der National Sozialist für Rhein und Ruhr
- Der National Sozialist für die Ostmark
- Der National Sozialist für Sachsen [This series published by Gregor Straßer]
- Der Streiter, Forscheim
- Der Hakenkreuzler, Oberzenn
- Der Niedersächsische Beobachter, Hanover
- Westdeutscher Beobachter, Cologne
- Der Eisenhammer, Lambrecht
- Der Stürmer, Nuremberg
- Südwestdeutscher Beobachter, Tübingen
- Der Nationalsozialist, Weimar
- Oesterreichsischer Nationalsozialist, weekly, Vienna
Organized advertising for the Völkischer Beobachter and the rest of the party press is a prime task of the S.S. and the S.A.
Each S.S. And S.A. member as well as every other diligent party comrade,
should always be promoting the Völkischer Beobachter or some other National Socialist newspaper, and the greatest honor for
successful promotion of the Völkischer Beobachter is
to receive a picture of the Führer with his autograph.
C. Leaflet Propaganda
I. To have effective leaflet propaganda for the whole Reich that
reaches the masses it is necessary for it to be unified. This is according
to the will of the Führer and his colleagues who are in closest contact
with him. Were each Gau and local group to produce its own leaflets,
propaganda would be dissipated and the unified strength of the movement,
which above all should be expressed in its propaganda, would suffer. For
this reason, and because it is cheaper to print leaflets in large numbers,
local groups may distribute only the official leaflets released by
the Propaganda Department of the Reichsparteileitung.
II. 1. The first series of 10 leaflets is being sent with this
brochure. It can be ordered at any time from the Propaganda Department
for 30 pfennig. Future leaflets will be announced by the Propaganda Department
in the Völkischer Beobachter and will be released in
series of 10.
The limitation to ten leaflets, covering the battle against capitalism,
agricultural questions, pay issues, railroad issues, the Zionist Protocols, the party program and a speech by the Führer, is unfortunately necessary,
since as is the case of most things in the world, it is a question of
2. Leaflets needed in a particular area should be sent in draft
form to the Propaganda Department, and may be printed with its permission.
Just as is the cause with the official party leaflets, they should contain
only the absolute truth.
3. The Propaganda Department requests good ideas for leaflets.
4. Leaflets from the German Renewal Community of the Hammerverlag
or those from other political organizations may no longer be used.
III. Distributing Leaflets
1. Leaflets cost money, which we do not have a lot of. Leaflets therefore
may not be thrown away or carelessly distributed, but rather they are to be
distributed where they will do some good. In the same way, old newspapers
should not be thrown away, but rather reused as propaganda.
2. The best methods of distribution, depending on conditions,
a) Distributing leaflets on streets and public squares to passersby;
b) Delivering them to every house or apartment, and putting them in
c) Distributing them at closing time at large factories or buildings;
d) Distributing them from vehicles during propaganda caravans or on
e) Regularly sending a particular series of leaflets, brochures and
newspapers to a particular group of people we are working on.
Old newspapers and the Illustrierter Beobachter are suitable
here as well. It is worth the 3 pfennig in postage: one is more likely
to read what he gets in the mail than what he is handed. That which
comes in the mail is likely to be read, if only to see who is sending
it. The next step is to invite the person to a discussion evening.
f) It is also good to leave leaflets, brochures and newspapers in railway
cars, streetcars, restaurants and businesses where one shops, as well
as in the offices of doctors and dentists and in public baths.
All party comrades whose job allows them the opportunity to meet many
people every day should display newspapers, the Illustrierter
Beobachter, leaflets and brochures in their shops and waiting
rooms, and should hang pictures of Hitler or the like.
The local group leader should constantly remind all party comrades
to ask for the “Völkischer Beobachter,” the Illustrierter
Beobachter, and other party papers in all the restaurants, train
stations and newspaper sellers they visit.
g) Posting leaflets or putting them in display cases is another method
of leaflet propaganda.
h) Local groups and propaganda wardens are encouraged to set up a bulletin
board or display case (or several in larger cities), in which each
day the Völkischer Beobachter can be posted, as well
as new leaflets and brochures or other National Socialist newspapers,
postcards, the Illustrierter Beobachter, photographs of
marches of the Storm Troopers, etc., which will have propaganda value.
D. Other Propaganda Methods
I. Slides and Film: To ignore the appeal of colorful pictures,
sensations and the movies to people would be to neglect a very important
way of propagandizing our movement.
We therefore use slide shows and films in our propaganda. We call attention
to three possibilities:
- Slide shows by Captain Lieutenant Hellmuth von Mückeon
the voyages of the Emden and the Ayesha. Such
slide shows should be arranged with Party Comrade von Mücke himself,
and at least two or three months in advance. Here as with meeting speakers,
it is recommended for reasons of cost to work out a series of lectures
within a Gau. Due to the many requests he receives, details must
be worked out with Party Comrade Mücke two months in advance. Pay
close attention to the guidelines that Party Comrade Mücke provides
and be sure the conditions for a slide show are present to avoid a deficit
for the local group, since the costs for transporting the apparatus
and pictures is naturally high. Party Comrade Mücke’s address:
Dresden-Loschwitz, Veilchenweg 32.
- Slide shows from the S.S. Headquarters in Munich on the events
between 1919 and 1923 in Munich. Requests, and information on the conditions
and nature of the talk is available from the S.S. leadership, Munich,
- Films on racial science, sports, the S.A. And other topics
will be prepared by the Propaganda Department itself and will be available
for a modest cost along with the necessary equipment from here. Exact
details and prices will be published in the Völkischer Beobachter as soon as the film service is established.
II. We also make mention of picture posters which promote our
views (without inviting viewers to a meeting), or are pasted up during
election periods where they cannot be torn down and where they will catch
the eye of passersby, making them aware of our ideas and worldview. The
Propaganda Department will issue such posters, and announce them in the
III. Propaganda Marches by uniformed S.A. And S.S. units are a
very effective method of propaganda when the number of participants, their
organization and appearance are in order. If these conditions are not
met, a propaganda march has the opposite effect. Propaganda marches must
always be organized and ordered by the Gau leader, or at least
be approved by him. Bands and music increase the effectiveness of such
1. Propaganda includes the appropriate celebration of National Socialist
holidays, which have already become a tradition in the movement.
- a) the memorial for 9 November,
- b) Christmas, with presents for unemployed party members and poor
- c) The summer solstice on 22 June.
These are to be conducted in a simple and dignified manner, without
incurring major costs.
2. In holding so-called German evenings and other such social
gatherings, the local group should always remember that we are neither
reactionaries nor bourgeois, and that these events can easily turn into
slimy nationalism or songfests.
If it is necessary to hold such a German evening, usually for financial
reasons, it should be conducted in a manner befitting the nature and
dignity of the movement.
3. A word of warning about the numerous German Rallies held
in the summer and fall months. The optimism of some diligent local groups
results in large deficits for the local group, and even with the greatest
economy on the part of the participating party comrades, there can be
a series of unanticipated expenses that affect the family budget and
cause problems. And not meeting financial obligations naturally has
consequences for the party.
National Socialism’s major annual public mass meeting is the Party
Rally. Attending it must be the sacrificial longing of each individual
party comrade. The necessary funds should be saved by economy and by
giving up on alcohol and tobacco over the course of the year.
The Führer’s will is, therefore, that we not hold German Rallies.
In any event, permission for such events should be secured in advance
from the Propaganda Department of the Reichsparteileitung
and in advance of any kind of preparation. The request should include
a justification of the need and a precise schedule, along with careful
estimates of the cost. The Propaganda Department will then make a decision
after discussing the matter with the party leadership.
If the party leadership determines that the plan is unnecessary, it
will ensure that speakers and prominent party comrades will not participate.
4. Point 3 does not refer to simple Gau meetings of the S.A.,
or a Gau meeting of party comrades from all local groups in a
Gau on the occasion of Gau or county rallies. This includes
only gatherings for which party members outside the relevant Gau
or local group are not invited, and for which the resulting costs
E. Paying for Propaganda
I. Minor expenses for propaganda should never come from the local group’s
treasure. These include distributing leaflets in small numbers, buying
stickers and postage stamps and postage for sending newspapers and leaflets.
A propaganda warden who cannot secure the necessary donations for these
purposes is unsuited for the larger tasks of propaganda.
II. The costs for larger propaganda actions covering whole neighborhoods
or for working on entire classes and groups (e.g., railway workers, civil
servants, the unemployed) can be paid for in part by the local group,
but where possible they should be covered largely or entirely by the receipts
from selling propaganda items, books, brochures, the Völkischer
Beobachter and Illustrierter Beobachter. Ideally, propaganda
pays for itself. Of course, any profits from propaganda should be used
to make more propaganda, not used for other purposes.
Statistics. To keep up-to-date, the Propaganda Department always
needs information on the latest mass meetings and activities of our opponents.
It is the central office to which information flows from towns and Gaue
throughout Germany, enabling on overall view of the opponent’s activities.
This is useful for overall party planning, but also for our own propaganda
purposes and to evaluate our attacks on the enemy.
F. Announcements and Material for Propaganda
I. Here are some major one-time announcements:
All local groups are to report by 15 April 1927 at the latest to their
Gau, and all Gaue and independent local groups are to report
at the latest to the Propaganda Department by 30 April 1927 the following
- Each area or local group or Gau is to report all Jews living
in the area, including as far as possible baptized Jews, with details
on their persons, age, occupation and address. This is necessary in
order to develop reliable statistics on Jews in the whole population.
- Each area, local group or Gau is to report everyone in the
area who belongs to any kind of Masonic lodge, regardless of its type.
This does not include groups such as the Schlaraffia or the Druid Order
(which are already known). Send in any available membership lists or
other lists. Listing who belongs to a lodge is easy if one watches the
meeting place or lodge building on the night of a meeting. Keeping a
careful watch on these secret meeting places or synagogues where the
leaders meet is always advisable. A list of Freemasons is necessary
for the central office to keep an eye on these who want to covertly
spy on us.
- A list of the worst local opponents.
- A list of names and addresses of all Germans known by party comrades
who are living abroad. This should be announced to all party comrades
ad discussion evenings. They should send the names directly to the Propaganda
Department of the NSDAP, Munich, Schellingstr. 50.
- A report of all opponent misdeeds, attacks and terrorist acts since
the party was founded in the area. This report should include a brief
and precise description of each case, as well as the results (loss of
work time, hospital stay, etc.).
- A report of all prison terms and fines suffered by party members because
of political activities. This report too should include brief but precise
details, since material from both reports will be published.
II. Standard Reports due at regular intervals to the Propaganda
Department are included in the guidelines for the activity reports of
the Gaue and local groups of the NSDAP, due on the 15th of each
We stress that local groups subordinate to a Gau should submit
their reports to the relevant Gau office, whereas independent local
groups submit their reports directly to the Propaganda Department of the
Reichsleitung. Missing the deadlines will result in a sharp reproof,
and in repeated instances by informing the Führer.
III. Regular reports to be submitted as needed as rapidly
as possible include:
- News on layoffs and plant closings.
- Railway accidents and factory accidents in the Dawes Railway
- Statistics, newspaper reports and notices about demographic matters
(birthrates, mortality, etc.).
- Articles and reports about the party or its members, about meetings,
- Reports on Marxist, Jewish, Ultramontane and all other political scandals
involving our opponents
- Reports, as soon as they can be confirmed, of Jewish members of the
German National People’s Party, the Homeland and Royal League, the Stahlhelm,
Jungdo, or any other national and “völkisch” oriented
All newspaper articles and clippings sent to the Propaganda Department
should include the issue number, date and newspaper name, without accompanying
explanation. The Propaganda Department will not acknowledge the receipt
of such items.
Rights and Duties of the Propaganda Department
The Propaganda Department:
- has the sole right and duty of publishing all party leaflets and propaganda
- the right and duty to oversee the propaganda activity of all Gaue
and local groups of the NSDAP, and to require changes and improvements;
- the right to appoint speakers in larger local groups, independent
of the Gau.
- The Propaganda Department handles all propaganda correspondence and
is alone responsible for the area of propaganda.
This brochure is nothing more than advice and counsel for the propaganda
activities of the NSDAP. The best advice is of no value if propaganda
is not conducted by active and fanatic fighters with an unbreakable desire
We may never forget that propaganda is only an activity that wins ground
and people for the organization of fighters, and wins supporters from
the masses. It can only achieve its goals when it stays in constant touch
with the people.
Every method that leads to this end is correct.
Propaganda is not conducted according to bourgeois standards. Our opponents,
the Jews, capitalism, and Marxism, should always be kept on edge and be
unsettled by our propaganda.
Our activity should never cease; remember that we are fighting
for freedom and prosperity
and that our goal is
a National Socialist state!
Long live National Socialism!
Long live Adolf Hitler!
List of Available Leaflets, Flyers and Posters Published by the
- Program Points
- Revelations of the “Times”
- Is This Your Battle against Capitalism, Marxist?
- Bank Directors
- The Misery of Unemployment
- Farmers, Wake Up!
- Rescuing the Rural Population
- To those with Savings Accounts and Retirees
- The Morgan-Dawes Plan and the Railway
- The Social Mission of National Socialism
- Workers, with an invitation to a meeting
- Unemployed, with an invitation to a meeting
- Farmers, with an invitation to a meeting
[A price list follows.]
[Page copyright © 2003 by Randall Bytwerk.
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