German Propaganda Archive Calvin College

Background: Between 1937 and 1941, the Wochenspruch der NSDAP, a weekly poster with inspiring quotations, was issued both centrally by the Reichspropagandaleitung in Munich and by many of the various Gau propaganda offices. After that, all issues came from Munich. Most Gauleitungen ceased printing their own in 1939, but Niederdonau continued into 1940 and Sachsen into 1941. This page has scattered issues from a variety of the Gau editions. It is the most incomplete page I have, and I welcome scans of the many missing issues.

The source: I have copies of some, and have supplemented my collection by checking the holdings at the Deutsche Nationalbibliothek in Leipzig (which begin with June 1940 and runs into April 1944) and the Bundesarchiv holdings in Berlin. Others have been provided by friends of the site. Images of some of the posters are linked to the texts.

Weekly Quotation Posters of the NSDAP

Scattered Issues from the Gaupropagandaleitungen


Gau Halle-Merseberg

“Politics is nothing other than the attempt to turn the fate of a people to the good. Dr. Goebbels.” Gau Halle-Merseburg (26 - 31 December 1938)

Gau Hamburg

“The German nation must be preserved! To preserve it, no sacrifice is too great. Adolf Hitler.” Gau Hamburg (26 - 31 December 1938)

Gau Hessen-Nassau

“Adolf Hitler is Germany, Germany is Adolf Hitler!” Gau Hessen-Nassau (26 - 31 December 1938)

“The slogan for 1939: The battle continues! Sprenger [the Gauleiter].” Gau Hessen-Nassau (1 - 8 January 1939)

Gau Kärnten

We do not believe in paradise on this earth, but we believe in a state and a Reich that will be a fatherland for industrious Germans. Adolf Hitler.” Gau Kärnten (5 - 11 September 1938)

A nation that does not dare to speak bravely will be even less willing to act bravely. Clausewitz.” Gau Kärnten 24 - 30 October 1938)

Service to the people may not be a single passing event, but rather it must be demonstrated daily, indeed hourly. Franz Kutschera.” Gau Kärnten (14 - 20 November 1938)

One is not born a socialist, but rather must be educated into it. Adolf Hitler.” Gau Kärnten (28 November - 4 December 1938)

Never forget that the holiest right in this world is the right to the soil that one wants to till oneself, and the holiest blood is that which one sheds for this soil. Adolf Hitler.” Gau Kärnten (5 - 11 December 1938)

Gau Koblenz-Trier

Common blood belongs in a common Reich. Adolf Hitler.” Gau Koblenz-Trier (5 - 11 September 1938)

“He who believes in the Führer believes in his people. Hans Friedr. Blunck.” Gau Koblenz-Trier (21 - 27 November 1938)

“Shine, golden sun, over this liberated land! Heinrich Lersch.” Gau Koblenz-Trier (26 - 31 December 1938)

Gau Kurhessen

“It is not important that I live, but it is important that I do my duty. ” The poster has a picture of Friedrich the Great. Gau Kurhessen (24 - 30 October 1938)

“Germany is where the strong hearts are.” Gau Kurhessen (31 October - 6 November 1938)

“Nothing can rob us of our lover and faith in our land. We are sent to preserve and build it. We may die! Our descendents will then have the duty to preserve and build. Germany will not die! Karl Bröger.” Gau Kurhessen (21 - 27 November 1938)

“He who loves his people proves it by the sacrifices he is willing to make for it. Adolf Hitler.” Gau Kurhessen (19 - 25 December 1938)

“The new year should find us filled with a new, passionate desire to work and labor for our people. Adolf Hitler.” Gau Kurhessen (1 - 8 January 1939)

“Nothing is impossible, it all depends on whether one wants it. Adolf Hitler” Gau Kurhessen (9 - 15 January 1939)

Gau Mainfranken

There are no rewards for the lazy. Frederick the Great.” Gau Mainfranken (23 - 29 May 1938)

“One does not beg for a right! A person fights for a right. Adolf Hitler.” Gau Mainfranken (20 - 26 June 1938)

It depends not on the best, but rather on your best. E. M. Arndt.” Gau Mainfranken (22 - 28 August 1938)

There is no dealing with the Jews, only the hard either/or. Adolf Hitler, Mein Kampf, p. 225.Gau Mainfranken (9 - 15 January 1939)

Gau Mecklenberg

“Nothing is impossible. It all depends on what one wants. Adolf Hitler.” Gau Mecklenburg (12 - 18 September 1938)

Gau Niederdonau

“Be more than you seem to be, do much, and do not put yourself forward. Moltke.” Gau Niederdonau (31 October - 6 November 1938)

“To answer falsely or to refuse to answer from fear must be more humiliating than to give an answer that is incorrect. Adolf Hitler.” Gau Niederdonau (6 - 13 February 1939)

“We all affirm our old principle: It is entirely unimportant that we live, but it is necesary that our people, that Germany, lives. Adolf Hitler to the Reichstag on 1 September 1919.” Gau Niederdonau (22 - 28 October 1939)

“Dogmatism is a miserable business. See to it that justice happens, that is what is important.” Gau Niederdonau (27 May - 2 June 1940)

“Nothing that is great in this world has ever been given to people. Adolf Hitler.” Gau Niederdonau (3 - 9 June 1940)

[These were issued by the Landeshauptmann/Landesschulrat Niederdonau, and are not quite equivalent to normal Wochensprüche.]

Gau Oberdonau

Holy ground is everywhere that is defended by Germans. Alfred Rosenberg.” Gau Oberdonau (31 October - 6 November 1938)

Never forget that the holiest right in this world is the right to the soil that one wants to till oneself, and the holiest blood is that which one sheds for this soil. Adolf Hitler.” Gau Oberdonau (7 - 13 November 1938)

“Great men are the realization of the wishes of their people. Hans Schemm.” Gau Oberdonau (14 - 20 November 1938)

We have taught our youth the virtue of camaraderie, not through theories taught in textbooks, but rather in the thousand-fold experience of everyday life. Dr. Goebbels.” Gau Oberdonau (21 - 27 November 1938)

The unity of our people is the our most valuable possession. Adolf Hitler.” Gau Oberdonau (28 November - 4 December 1938)

Labor is an honor. Achievement alone distinguishes one from another. Dr. Robert Ley.” Gau Oberdonau ( 5 - 11 December 1938)

Nothing is too valuable [to give up] for the fatherland. Theodor Körner.” Gau Oberdonau (12 - 18 December 1938)

Power is justified only in so far as it serves. Walter Darrée (sic)” Gau Oberdonau (19 - 25 December 1938)

Gau Ost-Hannover

“It is once more wonderful to be a German, a pleasure to live in Germany! Adolf Hitler.” Gau Ost-Hannover (15 - 21 November 1937)

“To be a National Socialist means to be a man, it means to be a fighter, it means to be brave and courageous. That we are, and will remain in the future! Adolf Hitler.” Gau Ost-Hannover (22 - 28 November 1937)

“The Day of National Solidarity: 4 December 1937. We want to show the whole world and our own people that the word ‘solidarity’ is no empty phrase to ue Germans, but rather that it contains for us an internal sense of obligation. Adolf Hitler.” Gau Ost-Hannover 6 - 12 December 1937)

“We want always to be determined to act, ready at any time if necessary to die, but never to be willing to capitulate. Adolf Hitler.” Gau Ost-Hannover (21 - 27 January 1938)

“A people can act decisively only when it is filled with an inner faith. Dr. Goebbels.” Gau Ost-Hannover (9 - 15 May 1938)

“Loyalty, sacrifice, and discretion are virtues that a great people needs.” (21 - 27 November 1938)

“Judah's seed blossoms when a people has fallen into misery and hopelessness!” Gau Ost-Hannover (25 - 31 December 1938)

Gau Saarpfalz

“Any worldview is only as strong as the will of its bearers who defend it. That is the only measure for judging battles about worldviews. Alfred Rosenberg.” Gau Saarpfalz (18 - 24 July 1938)

“We may never lose our nerve; sobriety, clarity, determination and steadfastness are virtues that will advance our kind of German thinking in the world. Dr. Goebbels.” Gau Saarpfalz (1 - 7 August 1938)

“Germany. We all stand under the great command: Do your duty to serve your people! Adolf Hitler.Gau Saarpfalz (8 - 14 August 1938)

“Only a strong government can guarantee peace. Peaceful assurances by our neighbors are surely valuable, but only we can assure our security. Moltke.” Gau Saarpfalz (15 - 21 August 1938)

“He who is not willing to share poverty and death with his people is not worthy to live within it. Jean Paul.” Gau Saarpfalz (22 - 28 August 1938)

“We have the courage to tell the people the truth, even if it is difficult, and have the good fortune that the people therefore understands us. Dr. Goebbels, Geneva, 28 September 1933, speaking to the representatives of the international press.” Gau Saarpfalz (19 - 25 September 1938)

“Saarbrücken, 9 October 1938. The dedication of the Westmark Theater during the Gau Saarpfalz Cultural Week. The individual serves the tribe, the tribe the people, the people the world and the good of the world. However, the individual cannot accomplish something independent of his people. He is only a rung of the ladder. Gorch Fock.” Gau Saarpfalz, 3 - 9 October 1938)

“He who wants to fight the Devil should stand on his own feet and grit his teeth, not hide under the robe of the holiest angel! Wilhelm Raabe.” Gau Saarpfalz (10 - 16 October 1938)

“That, too, is an affirmation of the Führer: that one becomes a radio listener and can thereby always be connected to the Führer, and to the life of his people. Hans Kriegler.” Gau Saarpfalz (24 - 30 October 1938

“The three fundamental requirements for the existence of a people are: life strength, justice, and joy in life. Gauleiter Bürckel on 7 March 1938.” Gau Saarpfalz (31 October - 6 November 1938)

R. Walther Darré, Reich Farmer’s Leader. “As a German, always act so that your racial comrades could see you as a model.Gau Saarpfalz (14 - 20 November 1938)

“Work that does not benefit oneself deserves special honor.” Gau Saarpfalz (21 - 27 November 1938)

“One asks: ‘What will be the result?’ The other asks: ‘Is it just?’ That distinguishes the free man from the slave.” Gau Saarpfalz (28 November - 4 December 1938)

“...his breath is pregnant with poison. The pure die from his kiss. A good death is one that prolongs his life. Murder, arson, and falsehood are his pleasures. No people loves him! His devilish face makes one want to vomit. He is not a human being, not a spirit, but rather a hellish animal always ready to rip its prey with its claws. Willi Kleine.” Gau Saarpfalz (12 - 19 December 1938)

“...the holiday, the winter outside, all that is German. Our love is German, we must be bound one to another! Queen Luise.” Gau Saarpfalz (19-25 December 1938)

“The future of Germany stands in our camp. Make way, you from the past, for the forces of new birth. Your day is past! Alfred Rosenberg.” Gau Saarpfalz (26 - 31 December 1938)

“Peace is the result of mutual respect. This respect now exists because of the fortifications between France and Germany. Alongside a strong a strong army, however, the best defense is satisfied workers who are lead in the spirit of social justice. Gauleiter Bürckel.” Gau Saarpfalz (2 - 8 January 1939)

Gau Salzburg

“The season changes, the old passes away, a new day dawns. May old loyalty guide our deeds today. Walter Karka.” Gau Salzburg (19 - 25 December 1938)

Gau Schlesien

“One must go ahead in times of need, when the question comes: Where is a man who has the heart to step forward? Be that man! Go forward! Johannes Trojan.” Gau Schlesien (26 - 31 December 1938)

Gau Schleswig-Holstein

“On the referendum of 10.4.1938: The German people in Austria, Prussia, Bavaria, in all the German Gaue are free because of Adolf Hitler! Give the Führer our ‘yes’ vote.” Gau Schleswig-Holstein (4 - 10 April 1938)

“The time will come when we must demand colonies from the world. Dr. Goebbels.” Gau Schleswig-Holstein (16 - 22 May 1938)

“4th Nordmark Gathering: 28-29.6.1938. We want to fight steadfastly so that the power, the new thinking, the new political faith that has conquered Germany, never again disappears, but rather always becomes stronger and stronger. Adolf Hitler.” Gau Schleswig-Holstein (23 - 29 May 1938)

“Art has an elevated missioin that obligates one to fanaticism. Adolf Hitler.” Gau Schleswig-Holstein (30 May - 5 June 1938)

“The fire of the German youth will in the end succeed. It will bear the state that it has itself created. Adolf Hitler, Munich, 4 May 1923.” Gau Schleswig-Holstein (6 - 12 June 1938)

“Labor and joy are inextricably bound together in the new Germany! Robert Ley.” Gau Schleswig-Holstein (13 - 19 June 1938)

“In the cradle with mother and child we see the true task of a people's welfare system. Erich Hilgenfeldt.” Gau Schleswig-Holstein (20 - 26 June 1938)

“No one can stop National Socialist thinking from becoming the affirmation of faith of all Germans. Adolf Hitler.” Gau Schleswig-Holstein (27 June - 3 July 1938)

“Be more than you appear to be, do much, and do not put yourself forward. Moltke.” Gau Schleswig-Holstein (4 - 10 July 1938)

“A vacation is no longer a benefit today, but rather a necessity. Robert Ley.” Gau Schleswig-Holstein (11 - 17 July 1938)

“We have come from the people, we stand and march with the people, the people is at the beginning and the end of our battle and our work. Dr. Goebbels.” Gau Schleswig-Holstein (18 - 24 July 1938)

“Stubborn pride and holy faith are the songs of a hoping people. Adolf Hitler.” Gau Schleswig-Holstein (25 - 31 July 1938)

“ ‘Charity’ is the gravedigger of the holiest idealism. Our goal is complete devotion to the community.” Gau Schleswig-Holstein (1 - 7 August 1938)

“You are nothing. Your people is everything. Strength is in your people. Your live is bound to the life of your people. Adolf Hitler.” Gau Schleswig-Holstein (8 - 14 August 1938)

“The German revolution will only be over when the entire German people has been transformed, reorganized, and newly built.” Gau Schleswig-Holstein (15 - 21 August 1938)

“Politics is nothing other than the attempt to turn the fate of a people to the good. Dr. Goebbels.” Gau Schleswig-Holstein (22 - 28 August 1938)

“Our whole life stands behind the great struggle to implement the highest values, even to the end. Alfred Rosenberg.” Gau Schleswig-Holstein (29 August - 4 September 1938)

“A free German people in a strong German Reich! That is the goal for which our people fought for centuries, for which many generations suffered and millions had to die. Adolf Hitler.” Gau Schleswig-Holstein (5 - 11 September 1938)

“My whole life has been a battle, but I have never surrendered and I have reached my goal. Adolf Hitler.” Gau Schleswig-Holstein (12 - 18 September 1938)

“Reichparteitag Greater Germany. From the Führer’s proclamation: Germany’s isolation has ended. One can bury the thought of blockading Germany, since it is an entirely ineffective weapon.” Gau Schleswig-Holstein (19 - 25 September 1938)

“He is free who does not do what he wants, but rather does what he should. Paul De Lagarde.” Gau Schleswig-Holstein (26 September - 2 October 1938)

“Everything is German to us that has been part of German history, that carries German blood, and that speaks the German language. Konrad Henlein.” Gau Schleswig-Holstein (3 - 9 October 1938)

“Blood is stronger than enemy power, and what wants to be German must belong to Germany!” Gau Schleswig-Holstein (10 - 16 October 1938)

“I believe that we have had so much good fortune in this year that we all have the duty to make voluntary sacrifices! Adolf Hitler.” Gau Schleswig-Holstein (17 - 23 October 1938)

“The right for national pride grows only from the fulfilling of social duty.” Gau Schleswig-Holstein (24 - 30 October 1938)

“A people’s community has risen today with a strength and power than Germany has never before known. Adolf Hitler.” Gau Schleswig-Holstein (31 October - 6 November 1938)

“From this sacrifice came Germany’s great unity, this victory of a movement, of an idea, and the duty of the entire people. Adolf Hitler on 9.11.36.” Gau Schleswig-Holstein (7 - 13 November 1938)

“The requirement for any action is the will and courage to tell the truth. Adolf Hitler.” Gau Schleswig-Holstein (14 - 20 November 1938)

“The hammer blow of fate that drives one to the ground suddenly strikes steel in another. Adolf Hitler.” Gau Schleswig-Holstein (21 - 27 November 1938)

“Everyone should think that there is someone even poorer than I, and he is the one I want to help!” Gau Schleswig-Holstein (28 November - 4 December 1938)

“A people that keeps its blood free from Jews will live forever.” Gau Schleswig-Holstein (5 - 11 December 1938)

“To be brave means only to live. Gorch Fock.” Gau Schleswig-Holstein (12 - 18 December 1938)

“The glowing flame and the evergreen tree as symbols of Christmas have outlasted religions and millennia.Gau Schleswig-Holstein (19 - 25 December 1938)

“True socialism is the doctrine of the greatest fulfillment of duty. Hitler, Mein Kampf.Gau Schleswig-Holstein (26 - 31 December 1938)

“Each will be judged and valued on what he does for his peopole and for the whole.” Gau Schleswig-Holstein (1 - 8 January 1939)

“Never forget that the holiest right in this world is the right to the earth that one wants to till, and that the holiest sacrifice is the blood that one sheds for this earth. Adolf Hitler.” Gau Schleswig-Holstein (9 - 15 January 1939)

Gau Steiermark

“Labor is an honor. Achievement alone distinguishes one from another. Robert Ley.” Gau Steiermark (17 - 23 October 1938)

To be German is to be clear. Adolf Hitler.” Gau Steiermark (31 October - 6 November 1938)

The Comrade. When one of us grows weary, the other stands watch for him. When one of us wants to doubt, the other laughs with faith. If one of us should fall, the other stands for both. A god gave each fighter a comrade. Herybert Menzel.” Gau Steiermark (7 - 13 November 1938)

Honor is the foundationof the ethnic community. Joseph Goebbels.” Gau Steiermark (14 - 20 November 1938)

“What is moral aids the preservation of the German people, and what is immoral stands against it. Walter Darré.” Gau Steiermark (28 November - 4 December 1938)

“We have taught our youth the virtue of camaraderie, not through theories taught in textbooks, but in the thousand-fold experience of everyday life. Dr. Goebbels.” Gau Steiermark (5 - 11 December 1938)

Nothing is impossible. It all depends on what one wants! Adolf Hitler.” Gau Steiermark (12 - 18 December 1938)

“Holy ground is everywhere that is defended by Germans. Alfred Rosenberg.” Gau Steiermark (19 - 25 December 1938)

Gau Tirol

The Comrade. When one of us grows weary, the other stands watch for him. When one of us wants to doubt, the other laughs with faith. If one of us should fall, the other stands for both. A god gave each fighter a comrade. Herybert Menzel..” Gau Tirol (7 - 13 November 1938)

One is not born a socialist. One must be educated as one. Adolf Hitler.” Gau Tirol (14 - 20 November 1938)

Labor is an honor. Achievement along distinguishes one person from another.” Gau Tirol (21 - 27 November 1938)

Our strength is in our discipline. Adolf Hitler.” Gau Tirol (28 November - 4 December 1938)

The unity of our people is the most valuable thing that we can possess. Adolf Hitler.” Gau Tirol (5 - 11 December 1938)

There is no greater nobility for a woman than to be the mother of the sons and daughters of a people. Adolf Hitler.” Gau Tirol (12 - 18 December 1938)

He who loves his people proves it only through the sacrifice that is he ready to make for it. Adolf Hitler.” Gau Tirol (19 - 25 December 1938)

Great men are the realization of the wishes of their people. Hans Schemm..” Gau Tirol (26 - 31 December 1938)

Gau Württemberg-Hohenzollern

“You have won after all. Adolf Hitler.” [This was Hitler’s tribute to those who died in the Beer Hall Putsch of 1923.] Gau Württemberg-Hohenzollern (7 - 13 November 1938)

“Stronger than fate is the will to master fate. Wilhelm Murr. Gauleiter, Reichsstatthalter.Gau Württemberg-Hohenzollern (12 - 18 December 1938)

[Page copyright © 2012 by Randall Bytwerk. No unauthorized reproduction. My e-mail address is available on the FAQ page.]

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