Background: German propaganda during World War II was total. This
page includes ads from a special issue of a leading German weekly magazine.
In each case, there is reference to Nazi war goals. For comparison, one
might look at war-era issues of popular American magazines.
The source: Illustrirte Zeitung Leipzig: Sonderausgabe 1944:
Der europäische Mensch.
Ads from the Illustrated
Magazine of Leipzig
Focke-Wulf has been building airplanes for 20 years
We join in the vastly increased use of labor and technology
in the German aircraft industry. We are thus helping to solve
the great tasks of the day, the fulfillment of which will bring
about a New Order in Europe.
After the victorious end to this war for European self-determination.
we will return to peacetime production. Using the knowledge we have
gained as well as our proven productivity, we will build better
planes to meet the high expectations of coming European air traffic.
On the roads of Europe, German Ford trucks testify to the work
of German industry. The agile, reliable, and easy to maintain Ford
truck will be a welcome help in solving the major tasks that await
our continent after the war.
Despite cowardly enemy terror bombing, life in the affected European
cities goes on. Health care, too, vital both at the front and at
home, is as firm as a rock.
German dentists work together untiringly with their European
colleagues for the well-being of their fellow human beings. They
will help you today and tomorrow just as they did yesterday,
with their famous skill.
German children: Europe’s future inventors!
While courageous men are fighting on the battlefields for
the victory that will crown a happy and united Europe, the German
home front is already working today on plans to benefit the freed
peoples. The German youth is preparing for the great tasks of
reconstruction and peace. They tinker and build models, engaging
in guided and creative learning. Whether it is in shop class
at school, evenings at home, or while participating in the youth
organizations, UHU is everywhere. A special glue developed by
the German firm Kunststoff-Chemie, it is in demand as a dependable
Rolling wheels: vitally important elements of traffic in the
war economy of today and for the peace time economy of tomorrow.
After we are victorious, the rich wartime experiences of the
German auto industry will benefit all the nations in a free and
happy Europe. The proven Borgward truck will once again be one
of the most useful.
Borgward: Automobile and Motor Works
Since 1891 Hauff has been a leader in the
chemistry of photography.
Hauff film and plates are preferred by professional
and amateur photographers alike for their excellent technical
qualities: a fine grain which allows for enlargements, and the
ability to show contrast even under weak lighting conditions
Hauff developers are the result of experience
and a demanding tradition: Metol, one of the first and today
still the most common developers in the world, was developed in
the Hauff laboratories.
Evidence of peace.
Indeed, the photographs taken by creative
Germans during their vacations on “Kraft durch Freude”
[Strength through Joy] trips are convincing evidence of peace! They demonstrate
our desire to peacefully enjoy all that life has to offer, to
see the world’s marvels, and to meet the peoples of other nations
not only through diplomatic notes, but through direct person-
After the weapons of Germany and its allies
have built a true and lasting peace in Europe, creative Germany
will once more explore the wide world, visiting the nations of
our liberated continent, and we will be happy to welcome guests
from other nations to our beautiful homeland.
Hauff film and Hauff plates, long-tested and
improved during the war, will be ready to capture these coming
happy memories of peace.
Viennese Fashion: the bridge of elegance from nation to nation.
Women throughout time have always loved things that are elegant,
beautiful, and delight the eye. Viennese fashion has always fulfilled
these womanly longings and has built a bridge of elegance and
beauty for the women of all countries with its world famous creations.
Although the struggle for the future of Europe claims all
our resources, Viennese fashion is still exported to friendly
countries, and in Vienna we are already working toward peace.
It is a testament to Germany’s strength. A symbol of its willingness
to serve beauty even when battles are raging. Proof that when
victory has been achieved, an abundance of fashionable things
will go from Vienna into the world.
||During the war, the production of Efasit foot
care products must be reserved primarily for German soldiers
on all fronts. When peace comes, Efasit will again be freely
available to friends of German products.
Everything should go well for all!
Yes, things should be even better! Everyone should be able
to work without worrying. All should be able to afford to travel,
to fill their homes with beautiful things, and to fulfill their
heart’s desires, both large and small.
That is what Germany wants! For itself and for all the countries
in Europe of good will. Together, we will work to secure and
raise the standard of living!
That is what Germany is fighting for. And only a German victory
will realize the goal of a European economic community.
Dujardin: For years Germany’s largest brandy distillery
Hartmann helps to heal!
As doctors and nurses at the war front and in areas attacked
by terror bombings endeavor to heal wounds, Hartmann Bandages
are there with them. Even during peace Hartmann Products had
made a name for themselves far beyond the borders of Germany
for complete reliability. Today the Hartmann factory is a part
of the total war effort, making its contribution to the future
of Europe and the health and happiness of the European nations.
A picture of peace.
With their peaceful work, each LANZ-tractor, LANZ-thresher, and
LANZ-harvesting machine helps to guarantee the nutrition of Europe.
Our agricultural technology is already showing the way to what will
happen when peace comes.
[Page copyright © 2000 by Randall Bytwerk.
No unauthorized reproduction. My e-mail address is available on the
the 1933-1945 Page
the German Propaganda Archive Home Page